Email Marketing

As someone deeply curious about what motivates people, I’ve pursued a self-driven education in psychology and consumer behavior. I’ve taken courses from top online platforms, regularly read academic research on human behavior, and attended marketing seminars led by experts like Neil Patel; all to stay ahead of trends and craft campaigns that truly resonate.

Deliver Value & Build Loyalty

Email marketing remains one of the most effective ways to share meaningful content and build long-term customer relationships, drive consistent engagement, and sales.

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Flash Sale Campaign

One-day-only sale emailed to all students. This email exceeded national averages in open rate and click rate. It generated almost $3,000 for a University of Arizona Block A photo frame.

Open Rate 51.57% | Click Rate 1.91%

Average open rate in retail 38.58% (kylavio).
Average click rate in the ecommerce 1.74% (MailChimp)

Gradfest Email Campaign

Gradfest is an in-store event hosted biannually by the Campus Store in collaboration with Jostens, the Commencement Offices, and the Alumni Foundation. This event is a one-stop shop for graduating students. Students can purchase regalia items, photo frames, rings, alumni keepsakes, and take graduation photos. Spring 2025 Gradfest occurred over 3 days: March 18th, 19th, and 20th. Marketing for the event started almost 2 months prior, driving online sales as well.

Open Rate: 76.01% | Click Rate: 4.22%

9 emails generated a combined total of $134,684.09

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