Marketing Portfolio
Marketing Portfolio
Results and Case Studies
Results and Case Studies
Embedded Files
Case Study: Digital Marketing
Strategy / Implementation
Case Study: Digital Marketing
Strategy / Implementation
(SEO, SEM PPC and Paid Social)
(SEO, SEM PPC and Paid Social)
Over the years, I have learned how SEO marketing works with digital marketing strategies to achieve great results. It has been taught to me by my experience that effective SEO involves more than just keywords because an user-concentrated experience must adjust with Google's E-E-A-T guidelines. By combining branding and content marketing and both earned and paid media strategies, I’ve successfully helped businesses improve their visibility.
Small Changes Make Big Differences
Small Changes Make Big Differences
By relocating the video from the bottom of the page to a more prominent position at the top, we significantly enhanced its visibility and accessibility to users. This strategic change resulted in a 26.17% positive improvement in key performance metrics, such as engagement rates, click-through rates, or conversions (depending on the specific context).
This increase demonstrates the importance of understanding user behavior and optimizing content placement to align with natural browsing patterns. By ensuring the video was one of the first elements users encountered, we captured their attention earlier, driving greater interaction and fostering stronger engagement.
Case Study: Social Media Marketing
Content Creation
Case Study: Social Media Marketing
Content Creation
Social media marketing and local SEO work together seamlessly. In today's world, actively promoting your content is essential to making an impact on your PPC, SEO, and overall digital marketing efforts.
Marketing on LED Signage
Case Study: Print Marketing
Case Study: Print Marketing
Case Study: Email Marketing
Case Study: Email Marketing
While interning at the University of Northern Colorado, I utilized my skills in HTML and CSS to create engaging email campaigns and enhance my experience. I designed responsive emails in Dreamweaver that connected with the university's community and effectively communicated key messages.
Each email was thoughtfully crafted to promote important deadlines and celebrate achievements, ensuring relevance to its audience. Through this campaign, I combined technical precision with original design to deliver messages that were both informative and inspiring. My experience in email marketing at UNC taught me the importance of attention to detail, user experience, and the power of digital communication.
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